Optimum Select?? Page 2

Optimum Select?? Page 2
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JohnILM @ 23rd Sep 11:33PM:
Re: Optimum Select??

said by ironwalker :

I do not use any of cablevisions interactive channles, there to slow or don't work at all.

Exactly ... they are, for all extensive purposes, useless. (IMHO)

I wouldn't exactly say I am angry ... I am frustrated. Sure their "responsibilities" are to their shareholders... but at the expense of us little ol' subscribers? Where would CV and their shareholders be without subscribers? How would shareholders feel if subscribers saw through the smoke and mirrors that innovations like Shortcuts and Select were just means to milk more money from the subscribers and by chance became upset/angry/frustrated with aged technology and decided to jump ship to test the waters. Even if they don't like it and return, that's missed revenue in between. Also as a subscriber who is relatively happy (at least enough to not leave) ... the fact that others are displeased enough to actually leave make me worry because all that lost revenue will be passed on to me (not shareholders) by means of higher rates.

I mean, honestly, how often has anyone actually clicked the C button after say 3 days of knowing about it? Again, I am serious, because I never click it and I see absolutely no worth in it, but I know that I don't speak for anyone but myself. Do people actually use it? Am I missing something?
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TheWiseGuy @ 24th Sep 08:07AM:
Re: Optimum Select??

said by JohnILM :

I mean, honestly, how often has anyone actually clicked the C button after say 3 days of knowing about it? Again, I am serious, because I never click it and I see absolutely no worth in it, but I know that I don't speak for anyone but myself. Do people actually use it? Am I missing something?

Sure, I looked to see the forecast quickly without leaving the show I was watching.

Don't assume what you want is anything close to what other people want. Don't assume they are not services the different groups of people they have subscribing will use just because YOU think the feature is lame.

I can assure you, that there are many different types of people who want different things and that this forum tends to have a specific type of individual, one who is much much more sophisticated when it comes to technology then the average user but at times has no clue as to what most people want in the service only what they want in the service.
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Warning, If you post nonsense and use misinformation and are here to argue based on those methods, you will be put on ignore.
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steevo @ 29th Sep 10:00AM:
Re: Optimum Select??

Yea my family is using the button to check the weather.
Suggestion for Cablevision, add High School, College and Pro Sports scores to the tab. Anyone who wants real news will change the channel the news 12 one liners are all hokey nonsense.
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steevo
J-E-T-S JETS! JETS!! JETS!!!
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mws192 @ 21st Oct 11:08AM:
Re: Optimum Select??

New York — New York -- Cablevision Systems has signed deals with at least four marketers -- Unilever, Gillette, Benjamin Moore and department store chain Century 21 -- for its interactive TV service that lets digital-cable viewers click their remotes to get more information or product samples during a 30-second local ad spot.

The Optimum Select service, announced last month, lets viewers click an on-screen overlay in interactive-enabled ads whereupon the linear channel is "squeezed back" to the upper right-hand corner. Customers are then presented with additional information and can take an action, such as requesting a coupon. The feature, developed in-house by the operator, is available to Cablevision's 2.9 million New York-area digital-cable subscribers.......

......Meanwhile, Cablevision also is progressing on addressable advertising, which lets local advertisers deliver up to five different spots segmented based on a variety of demographic criteria. The MSO plans to expand the capability to all 2.9 million digital subscribers by mid-2010, Kline said. Cablevision is using technology from New York-based Visible World to dynamically deliver different ads to about 500,000 subs in Brooklyn and The Bronx.

In addition, Cablevision now provides same-day ad insertion into video-on-demand programming. Barry Frey, executive vice president of Cablevision's Advanced Platforms group, said the MSO has offered the capability for about six months, using a homegrown ad-insertion platform. Cablevision has not disclosed which VOD partners are taking advantage of that feature.

Later this year Cablevision plans to introduce Optimum Select Content Saving, which will let viewers "bookmark" VOD content for later viewing. In early 2010, according to the operator, it will launch Optimum Select Commerce to let consumers make purchases directly from TV ads.

»www.multichannel.com/article/365···ters.php
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limegrass69 @ 21st Oct 12:18PM:
Re: Optimum Select??

Right...
So that we are clear...
We are paying $7.00 a month for a box in our house so that then they can jam ads down our throat?
Seems like they should be paying us for our demographic and viewing data.
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majortom1029 @ 21st Oct 12:24PM:
Re: Optimum Select??

said by limegrass69 :

Right...
So that we are clear...
We are paying $7.00 a month for a box in our house so that then they can jam ads down our throat?
Seems like they should be paying us for our demographic and viewing data.

I do not think your taking the whole picture into account. Look at cablevisions whole service compaired to other cable companies. I dont mind these marketing services if it helps cablevision keep up their level of service .

Plus its not effecting you since if you dont like it dont press the select button when the ad comes up.
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limegrass69 @ 21st Oct 02:39PM:
Re: Optimum Select??

said by majortom1029 :

I do not think your taking the whole picture into account. Look at cablevisions whole service compaired to other cable companies. I dont mind these marketing services if it helps cablevision keep up their level of service .

Plus its not effecting you since if you dont like it dont press the select button when the ad comes up.

I hear what you are saying, but I'm not sure I agree.
Cablevision passes through annual rate increases each year. They claim it has to do with the ever increasing costs of programming. I get that.
It's more than just the "SELECT" button thing. They have placed a device (more or less required at this point) where we are charged $7.00 a month. Cablevision then collects data on where we live and what we watch, then they monetize that information by selling it to advertisers. The advertisers can then specifically target households and insert ads based on the demographic information. A home in a certain zip code may receive a different ad if they watch a lot of ESPN vs. Lifetime or Oxygen.
It's not that I mind the targeted ads, I sort of object to the fact that we are not receiving compensation for giving up that data.
I don't think I would buy the argument that cable rates would be higher but for the fact that they can sell this data.

I get it. We have no privacy any more. The ISPs already sell your clickstream data. I guess this is no different. I just think you should be given the choice as to what data is shared, and perhaps be compensated for giving it up...since the entity who collects it is also getting compensated.
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TheWiseGuy @ 21st Oct 03:26PM:
Re: Optimum Select??

Jam Ads down your throat? Networks and Cable companies already jam as many Ads down your throat as they can. What Select service does is allow someone who is actually interested in more information to get the information. If you are not interested all that will be different is that there will be a place to click during the ad. If you do not want more information or do not want someone to know you wanted more information, just don't click.
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TheWiseGuy @ 21st Oct 03:58PM:
Re: Optimum Select??

said by limegrass69 :

I get it. We have no privacy any more. The ISPs already sell your clickstream data. I guess this is no different. I just think you should be given the choice as to what data is shared, and perhaps be compensated for giving it up...since the entity who collects it is also getting compensated.

There are laws which protect your privacy.

»www.law.cornell.edu/uscode/47/us···00-.html

I don't believe they can sell much besides aggregated data, but I could be wrong.
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limegrass69 @ 21st Oct 04:23PM:
Re: Optimum Select??

Here's what concerns me from the press release:

......Meanwhile, Cablevision also is progressing on addressable advertising, which lets local advertisers deliver up to five different spots segmented based on a variety of demographic criteria. The MSO plans to expand the capability to all 2.9 million digital subscribers by mid-2010, Kline said. Cablevision is using technology from New York-based Visible World to dynamically deliver different ads to about 500,000 subs in Brooklyn and The Bronx.

It seems to me that there is more to it that just offering coupons by clicking SELECT on the remote.
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TheWiseGuy @ 21st Oct 05:06PM:
Re: Optimum Select??

Yes, though that is not select, that is the addressable advertising.

I can see where you might object, but in truth all they are trying to do is make advertising more efficient. Try and sell you things you might be interested in purchasing. You can Opt out of Mailing list info

»www.optimum.net/Privacy/Sub

If you subscribe to a Covered Service other than voice service, we may furnish mailing-list information to marketing organizations, programmers and other businesses. Mailing-list information includes your name, addresses, and the non-voice services to which you subscribe (for example, basic tier, HBO). The law allows us to disclose this information unless you tell us otherwise. IF YOU DO NOT WANT US TO DISCLOSE MAILING-LIST INFORMATION ABOUT YOU, PLEASE CALL US AT 1-888-425-2089. Please note, your opt-out preferences may not take effect immediately and cannot be applied retroactively.

and should if you are concerned. But does offering these targeted ads reduce your privacy, it might, if they could disclose more info then they already can, but I would think if they can already sell the data then it does not reduce your privacy. If they can not disclose more data all it does is allow them to show you a service or a product either which they think might be of more interest or in a different way to attract you more. I don't pay much attention to ads anyway so I can not get excited about this either way.

EDIT
I would agree that if the Demographic information is collected only from your personal viewing habits and is not based on the demographics for the area in general I would find it a major concern. But demographic information implies to me that it is not specific to the specific watcher, and I hope they are not moving in that direction.

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Warning, If you post nonsense and use misinformation and are here to argue based on those methods, you will be put on ignore.
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anon @ 30th Oct 05:00PM:
Re: Optimum Select??

said by JohnILM :

This is what they are wasting their time and resources on?? Come on guys.

»www.itvt.com/story/5660/cablevis···m-select

hii how do you get an optimum card from them
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UnnDunn @ 30th Oct 08:37PM:
Re: Optimum Select??

Go to »optimumrewards.com. You must be a triple-play subscriber and cannot be an employee of Cablevision or its subsidiaries.
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anon @ 6th Nov 05:09PM:
Re: Optimum Select??

Everybody!

Take a looky at Shortcuts

They added new features.

Go to the New Search feature and explore the new stuff.

Works like TIVO now.
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