RCN Customers Lust For FiOS - Compete tracks Verizon website user views...
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RCN Customers Lust For FiOS
Compete tracks Verizon website user views...
(old news - 10:02AM Friday Sep 21 2007)
tags: competition · business · cable · Verizon FIOS · RCN CABLE
Compete, which tracks user web activity thanks to user clickstream data ISPs won't admit to selling, offers up this brief insight into the viewing behavior of people who headed to Verizon's website. The study seems to confirm a recent study that suggests it's RCN who's taking the biggest hit due to Verizon's entry into TelcoTV.
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In July, 8 million unique visitors (UVs) went to verizon.com. 25% of them clicked-through to broadband FiOS and/or DSL-related pages. Many of them actually subscribed to competitors, like Cox, Comcast, Qwest or RCN. While Comcast subscribers were the overwhelming majority of this last group, they represented less than 3% of Comcast’s massive subscriber base overall. Meanwhile, at least 16% of RCN subscribers visited Verizon’s broadband pages, and virtually all of those UVs were interested in FiOS.
Of course, that doesn't necessarily mean the visitor switches, but it's not great news for the cable overbuilder, either. The site also notes that 54% of visitors who plugged FiOS into a search engine clicked through to verizon.com and affiliated sites, which suggests that Verizon should scale down DSL marketing to capture customer attention in terms of FiOS.

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  5. Craig Moffett: Network Upgrades Are For Ninnies
  6. Who Knew FiOS Installers Used Amazon Kindles?
  7. JD Power: TelcoTV Beating Cable In Satisfaction
  8. Verizon Says They're Making Their Bills Simpler
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Forums »

tmc8080 @ 21st Sep 10:44AM:
so much for RCN

So much for the Telco - Dinosaur killing shooting star that was RCN.. now they've become a pathetic echo of that company who caters to micro deployments.
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cypherstream @ 21st Sep 10:49AM:
It's all about the product appeal

RCN better step up with it's product appeal.

A rich graphical user interface with games, caller ID on TV, and other interactive apps, including Multi-Room DVR would help the user experience in the Digital Video department. They also need to try to be a leader in HD offerings. Get those carriage deals, and deploy whatever it takes to offer the channels (reduce analogs, deploy SDV).

Keep managing that internet bandwidth and the 20/2 Mega Modem should be fine for now. Invest heavily in DOCSIS 3.0 when available and raise the bar one step higher.

This is what they have to do to compete. Customers are going to go with the provider that offers the most features, channels and speed for the money.
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ShadezeRO @ 21st Sep 12:34PM:
Re: It's all about the product appeal

quote:
This is what they have to do to compete. Customers are going to go with the provider that offers the most features, channels and speed for the money.


[Sarcasm]
Then why are people going to U-Verse? =P
[/Sarcasm]

If they have 20/2 they should be fine against Comcast...for now.

SDV would help, but it makes channel flipping longer =P

Good points all around though.
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nozzer @ 21st Sep 04:49PM:
Hardly surprising

This is hardly surprising given that more than half of RCN's territory now has to compete with FiOS. The only towns left in MA that RCN covers and FiOS doesn't are Somerville, Milton and parts of Boston IIRC. Watertown, Waltham, Framingham, Natick, Arlington, Woburn, Lexington, Winchester, Newton - all FiOS towns now. The same story is repeated in the DC/Maryland area
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ztmike @ 21st Sep 08:49PM:
Scale down dsl marketing?

"which suggests that Verizon should scale down DSL marketing to capture customer attention in terms of FiOS."

I hope thats a joke..Whats the current percentage of markets FiOS is in? I would bet 10% and its not going up anytime soon.
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AndyD2k @ 21st Sep 09:45PM:
Re: Scale down dsl marketing?

I probably contribute to that. I'm pretty tired of the mini monopoly that RCN has on this building. I'm hoping FIOS will at the very least save me money by getting RCN to give m better rates if I threaten to leave
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Rob A @ 21st Sep 10:27PM:
Fios!

I'm sick of waiting, come on bring it here!
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L337 @ 23rd Sep 06:40PM:
Re: Fios!

I'm with you my brother! GIVE ME FIOS OR GIVE ME FIOS =D not death =D not yet...
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ice @ 26th Sep 05:33PM:
Re: Fios!

Eh, I'm happy with my 20.8/2100 speeds with RCN.
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jc23 @ 7th Oct 07:17PM:
Re: Fios!

I am very happy with my RCN Mach 20 service. I am very unhappy with my directv (I can not get the 5 line dish due to trees and fraidy scared installers who wont go on my pitched roof.) So I am frothing at the mouth for FIOS in Somerville. I will never ever ever be a comcrap customer again! EVER
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Stavs @ 10th Oct 08:24PM:
Re: Fios!

I switched to Directv from RCN back in May and it was the best move I've made. The service and support is better and the icing is the HD content that is now avaiable on DTV. They killed my DVR with a "super reset" and couldnt get someone out to swap my box for three days. I offered to go do a swap at their location, but the HD DVR is only to be installed by a tech. If I screwed the box up, fine...but they killed it from their end and weren't willing to work with me to get me a new box ASAP. It sickens me that I still have to give RCN money for my internet connection, but at least it works. They are a poorly run company and could really benefit from some focus groups and better customer service.
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